Although it’s not something new, Content Marketing is particularly focused on this, for the simple reason that old marketing and advertising methods are no longer “that simple” and are not enough. People are over the head of attack advertising, marketing messages that are scrambled and chewed XY times, communication only for sale; the public wants sense, wants attention, wants fun and good information. The event marketing staffing toronto will explain it to you briefly.
Content Marketing can be in the form of an article, blog post, ebook, videos, infographics, PPT presentations on SlideShare, newsletters, email, reports .. and has a clear goal to increase the visibility of the brand / product / service / personality, create interconnection and understanding for the benefit establishing a quality relationship that is crowned by the sale / consumption of what you are selling.
Knowing that our attention is like goldfish and that traditional methods are not as effective as before, Content Marketing can be a way to challenge and retain attention – by providing content that is clearly targeted, meaningful and relevant, and that has the meaning and value for which it is intended.
How can all of this continue to be unclear and confusing to some, here’s an example that will make it easier to understand.
Dumb Ways To Die
Not only you encountered some of these videos, but you also know the song by heart (even your or neighborhood children). These seemingly morbid songs like from a game are, in fact, an Australian Railway Campaign to raise awareness about safety on the strip, and if you did not know, the campaign was (and remained) so successful that it reduced accidents and mortality rates by as much as 21% and contributed to 1 million youth promising to take care of safety in the vicinity of rail and road traffic.
There are some campaigns out there designed as a support portal for all present and future entrepreneurs, They have gathered a team of serious experts from the world of social networks, marketing, PR, human resources, legal and accounting regulations, with the aim of creating a database of knowledge and useful documentation on all relevant topics for business.
What and how does Content Marketing work?
You have a product or service that you want to hear and sell – you start from the idea. You turn the idea into content that you then promote to collect visitors from which you make potential customers. You create additional content that needs to be interesting, relevant and important, and you are interested enough to leave contact information (ebooks, newsletters, webinars …). If you do it properly, by further designing and creating relevant content interested visitors will impress and convert to potential customers and users of your services. Simply, is not it?