Emails are a great way to market your product to a target audience. It’s an affordable option for increasing brand awareness, building good relationships with your clients and also growing a specific audience. However, it requires routine audits to ensure that everything is smooth-sailing and you’re getting the number of engagements that you deserve.
Auditing your emails is an easy process, and we’ve listed out the how-tos for you in this article.

Steps to Take When Performing an Email Audit

There are four steps for successfully auditing your email marketing strategy:

Build Your Team and Create an Outline of Your Goals

It’s important to have a good audit team to help you create clearly defined goals. Depending on how large your company is, you can choose high-achieving members from each department and have them contribute their thoughts on what needs to be evaluated in your company emails. You need to understand why you are auditing, how effective your email security is, and whether your goal is improving conversion rates or maintaining traction. You also need to consider whether you need to increase or decrease finances for your email marketing campaign.

Select The Tools You’ll Use to Audit

While performing your audits, you need to carefully evaluate the software you’re using for your emails. You need to consider tools that improve deliverability for your emails, prevent you from being shifted to spam, and so on. It’s important to use software that is both effective and easy to maintain, as well as customizable tools that can work for your preferences. For example, https://www.lemwarm.com can assure you of getting better deliverability and also help you avoid being relegated to the spam folder.

Collect Data and List the Areas You Want to Improve On

You’ll need to ensure that you gather data and get relevant metrics on your clients. Furthermore, you should gather information on how to improve weak points in your email marketing model. Once you’ve spotted these weaknesses, you should create a comprehensive list with your team and order them according to their impact on your conversions. By doing this, you ensure that you can tailor solutions to the exact problems you may have discovered in your emails.

Make Little Changes and Check The Results

Make sure that you continue to check your results and also tweak them according to the data that you get from your consistent checking. Then create a SMART action plan. Ensure that you and your employees follow it and put someone, maybe even the members of the audit team in charge to ensure compliance.

Conclusion

First, start by touching up your copywriting, and then proceed to make other bigger changes. You need to take a step-by-step approach like this to improve your emails. You can try creating a warming email to welcome new clients and include their specific names to show that you respect their individuality. There are several other strategies you can try out as well. You can tweak your software so it sends out more emails, get an autoresponder for emails, and even tweak your finances so you spend more on email marketing to reach a larger audience.