Ask business owners and they’ll tell you all about the satiating experience that comes with converting the first customer. There are more than 375,000 online stores on Shopify, and it’s for a reason – it’s the perfect balance of sophistication and ease. Nevertheless, it’s one thing to have an eCommerce store, and another thing to generate sales. If done ethically, driving sales on Shopify can come easily to business owners, with distinct levels of ease based on the scope of the products, channels, and marketing strategy you implement.
Setting up an easy, successful store may feel convenient but it’s still far away from making profits, as it’s only halfway there. The real technique lies in keeping your customers looped in for making repeat purchases, without compromising on their requirements or quality. Brand owners often fall into the easy trap of constantly changing their stores’ design elements, while taking away from the fact that shopping is a visual experience, and repeat customers may want familiarity.
Meanwhile, the most important prerequisite for businesses is to center around getting more footfalls to their website. The more the visitors see, interact, or learn, the better chances of conversions. By footfall, we don’t mean any traffic, but relevant demographics who will be able to resonate with your products and need them. You cannot expect many sales when you’re selling pet care products and most of your visitors have a pet allergy!
The truth behind getting focussed traffic is to understand the minimum time taken to get sales on Shopify. It can begin with multiple factors such as:
- If you have a pre-existing database of leads
- The age of your domain and if you are buying a pre-existing domain, it’s Domain Authority, Page Authority, Maturity, etc.
- The representation of your products in its descriptions.
- Incentives for your visitors
Starting With Free Traffic Sources
You should always start with easy targets – like harnessing free traffic sources. First-timers may go full-scale into setting up Google Analytics right up ahead, but you should dip your toe into the water before jumping in. Therefore, beginners need to tap into the free traffic sources where you can share your store within your networks and readily-available communities. Such experience with traffic channels would let you keep a close eye on traffic, understand who buys and who doesn’t before going any further. Here’s how you can leverage the most of it:
- For first-time buyers, consider leaving them with an exclusive first-time shopping discount code. You can also choose to share about such offers on your social media channels for maximum engagement.
- Make sure to add a store URL to all your personal online profiles – be it on Twitter, Instagram, etc. You can never say where your audience may come from.
- It’s inadvisable to send repetitive messages to your customers. Chances are they may consider these to be spam and have a frustration attached to it. Instead, look forward to establishing an engaging relationship with them.
For reaching out to more communities, you can start with creating a relevant presence on Reddit. The subreddits (forums in Reddit) contain segmented audiences who identify with the respective domains, and you can start directly there.
Take Your Store To Facebook And Instagram
Instagrammable Shopify stores are a thing! Shopify provides easy integration options that can help you promote your products via your Instagram/Facebook posts. According to HootSuite, there are approximately 1 Billion Instagram users every month who love to shop, with 63% of them going active at least once in a day. Imagine tapping directly into that beeswax, with the help of super attractive pictures on your shiny, new Instagram handle with the brand name in a clear frame and link to the store in the bio.
Credits: Neil Patel Digital
Instagram offers a bunch of interesting, cool image/video options (and a couple more, if you’re a business). Make sure you use them and provide crisp content to your viewers, lingering on product details and strengths. For maximum visibility, Instagram and Facebook posts need to come with relevant hashtags, comment-interactive activities, posting interesting story updates every day about your brand, products, and customers’ testimonials. Both Instagram and Facebook punish repetitive posts, so it’s crucial that you keep it unique.
Email List For Subscribers
Getting free traffic to your website calls for increasing the value for each of your visitors. It can be done with the help of emails which when optimized can be helpful to your subscribers for daily store updates. However, it is equally important to have the audience receive emails out of their own free will on their email ids provided by them as they signed up. Keep an ‘Unsubscribe’ option linked beneath your newsletters too.
For getting more visitors to sign up to your newsletter, you can offer freebies like free shipping, reward points in exchange for their email address. However, for that, you need to think of elegant, non-intrusive ways of letting them know about your newsletters as they visit your website. Be it exit-intent popups, floaters, slide-ins – everything can work to keep your customers in the loop. The reason why these newsletters work is that your customers/subscribers are busy and they may need reminders or offers to keep visiting your site for unique products.
All the above three tips have got you started on your entrepreneur journey, and now it’s time to up the game. For this, you’d need to take heavy inferences from the available data of how your real buyers shop, their preferences, channels, and use it to amp up your sales. Facebook and Instagram are also known for their picturesque ads which can work in helping your store get seen and heard online if you’re doing it right and directing it to the right pages.
With the help of a Facebook pixel, you can gather vital information about your daily visitors, and based on the data make your own lookalike audience. Such an audience is your target group who may or may not know about your brand but have similar preferences and behavior as your visitors do. Once you’ve segmented the target audience for various channels (like newsletter lookalikes, Instagram lookalikes), all you need to do is to have their attention for your website via ads. For example: If you’ve ever bought planters for your garden and started seeing planters everywhere on Instagram, that’s how lookalike advertisements work. You can also reach out to influencers for paid campaigns for a boost in your stores’ online visibility and sales.
Apart from that, you can also choose to use carousel ads for advertising multiple products at once, use warm advertisements to let your customers know that they might’ve left something in their cart or their wishlist product running out of stocks. As business owners, you need to weigh-in your options for every step that you take. Google also provides pay-per-click advertisements for business owners especially for those looking up for related products. However, to achieve maximum conversions and traffic from Google Ads, you’d need to do your market research thoroughly to implement high purchase intent, relevant keywords.
eCommerce has proven to be a robust system of buying and selling products; irrespective of the times and scenarios. Now, with the growing influence of Artificial Intelligence, Data Analytics, and Automation, it has become easier for business owners to understand their customers’ ever-changing preferences with data-backed insights instead of pure gut instinct.
If you need a Shopify developer to help you develop new ways to boost your Shopify sales, we have a few suggestions:
With 2 offices in Miami and Los Angeles, Absolute Web is a development agency with a fairly large presence. They offer many services, including for Shopify and Shopify plus.
An agency focused on more custom work for bigger businesses, they can surely do anything you need, including headless Shopify.