Smartphones are being increasingly used in not only understanding the context and nature of the road situation, but also the roadways that are under construction. Users across the world are demanding an automotive assistant which is equipped with a deep understanding of the automobile and is able to meet the needs and nuances of the driving experience. Newer and innovative smartphone applications are also being polished to improve the safety standards for the end-consumers.

Overview Of The Confluence Of Smartphones And Automotive Industry

Consumers across the globe are expanding their digital presence over their home, commuting activities and in places of leisure and recreation. The penetration of digital life in day-to-day activities has significantly increased owing to an increase in the global digital footprint. The consumers are constantly switching between sharing, working, operating and utilizing their smartphones and virtual reality to professionally evolve and carry out domestic tasks with ease. The high-frequency interactivity with the digital world has gone beyond the applications and webpages being downloaded and accessed. The website developers are making use of two-way data monitoring – the data that is being accessed by the consumers over the web, and the data of the consumers that the website developers make use of to improve the user experience. This double-edged sword of the digital global environment is paving the path for ground-breaking virtual reality methods based on the psychographics and demographics of the users.

For instance, in order to improve the searchability of the search engines, the virtual assistant market has introduced the concept of speech recognition that lets users make voice commands to generate SERP results on their smartphone devices. This feature is especially popular among physically paralyzed end-users. Natural Language Generation (NLG) equips audiences with services and operations which identifies colloquial spoken language and translates digitally understandable information which reaps results.

Introduction Of Virtual Personal Assistant

The VPA or Virtual Personal Assistant is gaining popularity in the virtual assistant market. It is easily available on a variety of platforms and is widespread and accepted more than ever. Various types of VPAs include Google Assistant, Siri, and Cortana. VPAs across the globe offer the consumers with services such as that of music, home control, search engines browsing as well as GPS navigation. Bixby, a VPA is popular for providing local asses to services on mobile phones as well as control over remote IoT devices. Professionally sound and widely accepted Google Assistant is imbibed with foolproof deep knowledge and Artificial Intelligence which differentiates it from the rest of its competitors.

VPAs are designed to control smart-devices such as thermostats, air conditioners, refrigerators, and washing machines. It is expected that they have the potential to control a significant number of appliances in the years to come. This will help consumers operate appliances and devices through a centralized, controlled and personalized manner. The VPA used is expected to act as a multi-CPU device with a complex interface which performs a variety of functions that aids in achieving improved living standards.

VPAs have evolved to fit in an automotive environment. ADAS (Advanced Driver Assistant Systems) is ensuring the vehicles promise connected, safer, as well as a secure driving experience. Personal assistance is ensuring pre-emptive, predictive actions as well as interactions that can be controlled through smart-phones. The multi-modular structure of smartphones is adding to the virtual assistant market expansion.