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What You Need To Know About What Your Packaging Does

To stay ahead of your competition, you need to stay up-to-date on current packaging trends. That means knowing what is hot right now, from tamper-resistant methods to ensuring your packaging does exactly what it is supposed to do. Here are some of the current trends for what is expected of packaging. 

Connect Emotionally

Images and words have the ability to establish emotional connections. For instance, catchy lines and eye-catching images, graphics, fonts, and colors can evoke specific memories in people. Think about what pops into your head the next time you walk past a bottle of Coke. Additionally, it can encourage people to purchase a specific product because of the emotional response. 

Differentiate Commodities

Often, products are so similar that the only thing differentiating them is price. However, packaging companies Minneapolis can help with this. For example, think of a can of beans. You can find at least four different brands of canned beans when you walk down the aisle in the grocery store. That said, you can identify exactly which can of beans you want due to the packaging. So, not only can packaging make your brand stand out, but it can also make your product seem more exclusive. 

Communicate Details

Packaging must contain approval marks, business contact information, brand names, expiration dates, manufactured dates, health warnings, quantity, price, ingredients, and nutrition value. For example, you must include whether a loaf of bread contains nuts that could trigger an allergy. Aside from helping consumers quickly find the information they need to decide on a product, they also help retailers answer questions about a product quickly. All they have to do is search the packaging for the information they need. 

Sooner or later, your painstakingly designed packaging will end up in a landfill somewhere. But don’t let that stop you from trying to make it perfect. The best way to stand out is to keep up with these packaging trends. That ensures that you give customers exactly what they want and get more people to buy your product. 

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