Having a website is an important part of building your business’s online presence. Websites enable you to sell your products and services online, allow you to communicate with customers and help them know your business better and stay updated about everything. Eventually, websites have become an integral part of business branding and identity.

Now, we’ll quickly take you through an easy-to-follow process of building a website:

1. Choose and buy a domain name

It is important to choose a thoughtful, brandable, and creative domain name that reflects your products/services/value proposition/core values. The domain name largely affects how easily your customers can find your website and how much they can trust it and your brand.

2. Find a web hosting company

To publish your website and make it accessible on the internet, you need to get your website hosted by a web hosting company. These companies offer you a safe and secure space on their server for storing all your website content.

You can either host your website with the same company with which you registered your domain name, or you can choose a different host if you think doing this will meet your business needs better.

The monthly fees for your web hosting may vary depending on the size of your website and the number of visitors you get.

3. Design your website

While designing your website, think about the information that you want to give to your visitors/customers, what you want them to do on your website, and the common questions people will have. And accordingly, add things to your website.

Structure the website properly and have proper navigation to make it smooth for them to find and do the things they need. You can look through your competitors’ websites to analyze their website design and the features they have added.

An easily navigable and well-designed website will help your business stand out. You can start by drawing a visual website map.

4. Build your website

While deciding how to build a website, consider how would you maintain your website and how easy it would be to make the changes. Depending on your website and business type, you may need to make changes to your website’s content regularly. For example,

• Updating contact information
• Reflecting changes in products, services, and prices
• Updating opening times of physical stores, for example, for public holidays
• Changing your website’s look and feel
• Updating or adding information on special offers and sales

You can build your website either using a template-based website builder, hiring a professional developer, or using a CMS to build a customized website. Considering the merits and demerits of each option while keeping your website in mind will help you decide which one will work the best for you.

Once you have figured out the content you want on your website, start creating the content. Website content is inclusive of things like videos, images, interactive tools like estimators and calculators, copy (text), and landing pages for supporting promotional campaigns.

Having professional and relevant images and other types of content will help your customers in understanding your products and services, making them feel comfortable about purchasing your offerings.

5. Publish your website

Once your website is ready, you need to publish it so that people can find and access it using your domain name.

It may take one or two days for your website to go live on the internet. Take this time into account if you want to coordinate and schedule your website release with other opening activities.

Hope this article was helpful to you.